Более 15 лет опыта в маркетинге: работал на стороне клиента, агентства и рекламной платформы.
Объединяю перфоманс, аналитику и продажи в управляему систему.
МАРКЕТИНГОВЫЕ ПРОЕКТЫ
Работаю с маркетинговыми проектами от идеи до запуска и дальнейшего развития. Объединяю performance, аналитику и веб, чтобы выстраивать понятные и управляемые процессы.
АНАЛИТИКА И Перфоманс
Использую данные и опыт в performance-маркетинге для принятия решений и расстановки приоритетов.
Фокусируюсь на измеримых результатах, а не на предположениях.
Фокусируюсь на измеримых результатах, а не на предположениях.
WEB, UX
И КОНВЕРСИЯ
И КОНВЕРСИЯ
Работаю с лендингами и пользовательским опытом в рамках маркетинговых задач. Улучшаю конверсию и делаю так, чтобы трафик приводил к реальным результатам.
EXPERIENCE
AdTech platform, performance marketing and analytics ecosystem
Worked on marketing initiatives and client growth projects across SMB and ecommerce clients within the Yandex ecosystem, managing multi-channel campaigns and performance at scale.
Worked on marketing initiatives and client growth projects across SMB and ecommerce clients within the Yandex ecosystem, managing multi-channel campaigns and performance at scale.
- Led marketing initiatives and growth projects, combining analytics with campaign execution
- Managed multi-channel campaigns (search, ad networks) with six-figure monthly budgets
- Used data to identify growth opportunities and prioritize actions for clients
- Coordinated with clients and internal teams to align marketing efforts and improve results
- Participated in hiring, onboarding and mentoring specialists
Performance marketing agency, multi-client environment
Managed a team and led marketing projects for multiple clients, focusing on campaign performance, scalability and process improvement.
Managed a team and led marketing projects for multiple clients, focusing on campaign performance, scalability and process improvement.
- Managed a team of paid media specialists and distributed workload across projects
- Led campaign strategy and execution across client accounts
- Worked with multi-client portfolios and performance budgets across industries
- Improved internal processes and campaign structure
- Worked directly with clients to align expectations and results
Senior Client Growth
& Marketing Analytics Specialist
& Marketing Analytics Specialist
PPC Team Lead
Digital Marketing Specialist
Advertising Project Manager
Advertising Project Manager
System integrator, B2B IT infrastructure and partner ecosystem
Led digital and marketing projects for B2B solutions, including platform development and partner network scaling.
Led digital and marketing projects for B2B solutions, including platform development and partner network scaling.
- Led the development of a nationwide partner platform (100+ service centers)
- Coordinated between business, technical and marketing teams
- Participated in launching digital products and internal systems
- Managed co-marketing initiatives with global vendors (HP, Cisco, Citrix, Schneider Electric)
Security systems and engineering solutions company
Worked on digital marketing and website development, supporting brand growth and online presence.
Worked on digital marketing and website development, supporting brand growth and online presence.
- Developed brand identity and launched corporate website
- Improved search visibility (SEO) across Yandex and Google
- Supported expansion into new product directions and digital channels
Fitness club network (60+ locations across Russia, B2C)
Worked on marketing campaigns and digital projects across multiple business units, supporting growth across fitness, VR entertainment, kids and education.
Worked on marketing campaigns and digital projects across multiple business units, supporting growth across fitness, VR entertainment, kids and education.
- Ran marketing campaigns across different products and audiences
- Built and improved landing pages, increasing conversion rates
- Participated in launching new business directions
- Used analytics to improve transparency and support decision-making
2021 — 2026
2019 — 2021
2013 — 2018
2009 — 2013
2018 — 2019
CASE STUDY
MVP launch and market validation for a home-use cosmetic device
Launched an MVP for a home-use cosmetic device to validate market demand. The product had no existing marketing assets — only basic branding and packaging.
- Owned the project end-to-end from concept to launch
- Developed landing page structure, UX and design (Figma → Tilda)
- Planned and produced initial marketing content (photos, video, messaging)
- Set up and managed paid traffic campaigns
- Built initial social proof via Instagram content
- Defined value proposition and positioning for a new product category
- Created landing page prototype and full design in Figma
- Built and launched MVP landing on Tilda
- Organised content production (visuals, product presentation, messaging)
- Launched paid traffic to test demand and conversion
- Created Instagram presence to support trust and user validation
- Achieved first product sales during MVP phase
- Validated initial demand for the product
- Identified target audience and effective messaging
- Built a working acquisition funnel from scratch
- Early MVP launch allowed validation without full product investment
- Conversion depended more on messaging and trust than visual assets
- Social proof (reviews, Instagram) significantly improved user confidence
- Paid traffic proved viable for scaling after initial validation
Rapid go-to-market launch for a B2B remote work solution during COVID
Executed an emergency go-to-market launch for a B2B remote work solution during COVID lockdown.
Built and launched a full funnel within one working week to capture urgent demand.
Built and launched a full funnel within one working week to capture urgent demand.
- Owned the project end-to-end and delivered all components independently
- Built landing page structure, UX and messaging
- Set up and managed paid traffic campaigns (Google Ads, Yandex Direct)
- Defined positioning for B2B audience under urgent market conditions
- Defined value proposition for remote work solution during lockdown
- Designed and launched landing page from scratch
- Built full acquisition funnel (traffic → landing → lead)
- Launched and optimised paid campaigns
- Executed the entire project independently within one week
- Generated first qualified B2B leads within the first week
- Successfully captured demand during peak COVID period
- Built a working acquisition funnel from scratch in minimal time
- Validated go-to-market approach for rapid product launches
- Speed of execution was critical to capturing market demand
- Clear messaging outperformed complex product explanations
- Simple funnels worked better under time constraints
- Hands-on execution enabled rapid iteration and launch
Market analytics preparation for a large-scale SMB conference (18+ industry)
Prepared analytics and market insights for a large-scale SMB conference in the adult (18+) industry for a Yandex SMB conference. The goal was to understand audience behaviour, demand patterns and advertising opportunities.
- Led analytical preparation for the conference case
- Collected and structured data from multiple sources
- Identified key trends and audience segments
- Prepared insights and materials for presentation
- Analysed search demand and user behaviour in the 18+ segment
- Studied advertising traffic and category trends
- Used survey data (Yandex Vzglyad) to understand audience needs
- Structured insights into clear presentation for SMB audience
- Highlighted growth opportunities and advertising metodics
- Delivered analytical foundation for conference presentation
- Provided clear insights into audience behaviour and demand drivers
- Supported industry understanding of advertising opportunities
- Contributed to increased interest and engagement in the category
- Audience behaviour in 18+ differs significantly from standard e-commerce
- Demand is driven by both emotional and situational factors
- Content and positioning play a critical role in conversion
- Data-driven insights are essential for working in sensitive categories
Website launch and SEO-driven growth for a B2B security business
Built a digital presence from scratch for a small security systems company. Created website, branding and acquisition channels that became the primary driver of business growth.
- Owned the project end-to-end from zero to growth
- Designed website structure, UX and content
- Developed brand identity and visual style
- Set up and managed SEO and paid acquisition
- Built website from scratch (structure, content, UX)
- Created brand identity including visual style and characters
- Developed all marketing content and positioning
- Launched SEO and optimised website for search visibility
- Set up and managed advertising campaigns
- Continuously improved website and acquisition channels
- Achieved Top-10 rankings in search results for key queries
- Generated consistent inbound leads through organic traffic
- Turned the website into the main acquisition channel
- Contributed directly to long-term business growth
- SEO can become a primary growth channel for B2B services
- Strong positioning and content drive long-term demand
- Simple, clear websites outperform overcomplicated solutions
- Early digital foundation has long-term impact on business growth
VR club launch and customer
acquisition within a fitness ecosystem
acquisition within a fitness ecosystem
Launched a VR gaming club from scratch as part of a fitness ecosystem. Built and iterated a digital acquisition funnel to attract first customers and validate the concept.
- Owned the launch of a new business direction (VR gaming club)
- Built landing pages, positioning and marketing funnel
- Set up and managed paid acquisition campaigns
- Worked hands-on with product, content, UX and rapid testing
- Defined positioning for a new entertainment format (VR + laser tag)
- Built landing pages and user journeys on Tilda
- Created a gamified landing experience with a quest mechanic (win a free session or discount)
- Rapidly tested and iterated multiple landing page hypotheses
- Created marketing content and creatives
- Launched and optimised paid traffic campaigns
- Collected and integrated customer reviews to build social proof
- Successfully launched a new business from scratch
- Generated first customers through digital channels
- Achieved initial sales targets (~120% of plan)
- Built and validated an acquisition funnel for an offline product
- Gamification significantly increased engagement and conversion
- Rapid iteration of landing pages improved performance faster than static optimisation
- Social proof (reviews) played a key role in building trust for a new concept
- Hands-on testing enabled faster discovery of effective acquisition strategies
Nationwide partner platform
development for HP® & HPE®
development for HP® & HPE®
Built a nationwide service platform to scale internal operations into a partner network for HP and Hewlett Packard Enterprise. The platform connected customers with nearby service centers and enabled fast request processing across regions.
- Owned the project end-to-end from concept to rollout
- Designed platform logic, UX and user flows
- Built website and interface (design + implementation)
- Developed brand identity and visual system for the network
- Coordinated launch and scaling of partner service centers
- Transformed internal service operations into a scalable partner network model
- Designed and built a website with service center search and request submission
- Developed system logic for routing and processing customer requests
- Created brand identity and unified visual style for the network
- Designed and implemented UI/UX for both customer and partner interaction
- Supported onboarding of partner service centers across regions
- Built a nationwide network of 100+ partner service centers
- Created a working platform connecting customers and service providers
- Enabled scalable and standardised service operations
- Improved speed and efficiency of request handling
- Platform approach enables faster scaling than internal expansion
- Standardisation is critical for managing distributed partner networks
- UX plays a key role in operational efficiency, not only user experience
- Strong visual identity helps unify distributed service providers
Design, landing pages & experiments
Learning & development
2023
2019
2012
2018
2017
Fundamentals of Project Management — Yandex
Saint Petersburg Polytechnic University (SPbPU)
Bachelor’s Degree, Publishing & Editing
Bachelor’s Degree, Publishing & Editing
Digital Marketing — Saint Petersburg State University of Economic
Contextual Advertising — Netology
Course on Tilda — Tilda School of Design
English — B2
Russian — Native
Serbian/Croatian — B1
Available for new projects.
Marketing and PROJECT MENEGMENT
Marketing and PROJECT MENEGMENT
based in Belgrade, serbia
Available for new projects. Marketing and Project Menegment