15+ years in marketing across agency, in-house, and platform-side roles. Bringing a full-system view on how marketing, sales, and channels actually work together
MARKETING SYSTEMS & STRATEGY
Designing end-to-end marketing systems from demand generation to revenue.
Connecting marketing, sales and product into one scalable and manageable process.
Connecting marketing, sales and product into one scalable and manageable process.
ACQUISITION
& ANALYTICS
& ANALYTICS
Building predictable acquisition channels based on data, not assumptions.
Experience across agency, in-house and platform-side
helps to see the full picture and make better decisions.
Experience across agency, in-house and platform-side
helps to see the full picture and make better decisions.
CONVERSION & CUSTOMER JOURNEY
Improving conversion across the entire funnel — from first touch to closed deal.
Focusing on messaging, UX and alignment with sales
to turn traffic into real business results.
Focusing on messaging, UX and alignment with sales
to turn traffic into real business results.
EXPERIENCE
2021 — 2026
Global tech company and leading advertising platform. Led client growth across SMB and e-commerce within the Yandex ecosystem.
Global tech company and leading advertising platform. Led client growth across SMB and e-commerce within the Yandex ecosystem.
- Delivered strategic growth plans driving 2–3x client revenue growth over annual horizon
- Scaled multi-million budgets while maintaining stable performance and efficiency
- Combined analytics with hands-on campaign execution across e-commerce, consumer electronics, real estate
- Led hiring, mentoring and education initiatives; prepared analytics for major SMB conferences
2019 — 2021
Digital marketing agency. Led a performance marketing team and managed paid media strategy and execution.
Digital marketing agency. Led a performance marketing team and managed paid media strategy and execution.
- Built and scaled a team of paid media specialists
- Improved campaign processes and operational efficiency
- Delivered end-to-end campaign strategy and optimisation across clients
Senior Client Growth & PPC Analytics Specialist
PPC Team Lead
Digital Marketing Specialist
Advertising Project Manager
Advertising Project Manager
2013 — 2018
System integrator and IT infrastructure provider. Led marketing and digital projects for B2B solutions and partner ecosystem.
System integrator and IT infrastructure provider. Led marketing and digital projects for B2B solutions and partner ecosystem.
- Built a nationwide service platform (100+ partner centers)
- Launched key digital products including data center website and internal systems
- Managed co-marketing initiatives with global vendors (HPE, Cisco, Citrix, Schneider Electric, APC)
2009 — 2013
Security systems and engineering solutions company. Managed digital marketing and website development.
Security systems and engineering solutions company. Managed digital marketing and website development.
- Developed brand identity and launched corporate website
- Achieved Top-10 SEO rankings in Yandex and Google
- Supported expansion into new product directions and digital channels
2018 — 2019
Federal fitness club network with multiple business units (VR gaming, kids entertainment, education). Managed performance marketing and digital growth.
Federal fitness club network with multiple business units (VR gaming, kids entertainment, education). Managed performance marketing and digital growth.
- Ran campaigns across fitness, VR gaming, kids entertainment and education projects
- Built landing pages and increased conversion rates by 1.5–2x
- Launched new business directions and improved analytics transparency through automation
CASE STUDY: MVP Launch & Market Validation of a Home-Use Cosmetic Device
Launched an MVP for a home-use cosmetic device to validate market demand. The product had no existing marketing assets — only basic branding and packaging.
- Owned the project end-to-end from concept to launch
- Developed landing page structure, UX and design (Figma → Tilda)
- Planned and produced initial marketing content (photos, video, messaging)
- Set up and managed paid traffic campaigns
- Built initial social proof via Instagram content
- Defined value proposition and positioning for a new product category
- Created landing page prototype and full design in Figma
- Built and launched MVP landing on Tilda
- Organised content production (visuals, product presentation, messaging)
- Launched paid traffic to test demand and conversion
- Created Instagram presence to support trust and user validation
- Achieved first product sales during MVP phase
- Validated initial demand for the product
- Identified target audience and effective messaging
- Built a working acquisition funnel from scratch
- Early MVP launch allowed validation without full product investment
- Conversion depended more on messaging and trust than visual assets
- Social proof (reviews, Instagram) significantly improved user confidence
- Paid traffic proved viable for scaling after initial validation
Rapid Launch in a COVID Lockdown: Emergency Go-To-Market for Remote Work Solution
Executed an emergency go-to-market launch for a B2B remote work solution during COVID lockdown.
Built and launched a full funnel within one working week to capture urgent demand.
Built and launched a full funnel within one working week to capture urgent demand.
- Owned the project end-to-end and delivered all components independently
- Built landing page structure, UX and messaging
- Set up and managed paid traffic campaigns (Google Ads, Yandex Direct)
- Defined positioning for B2B audience under urgent market conditions
- Defined value proposition for remote work solution during lockdown
- Designed and launched landing page from scratch
- Built full acquisition funnel (traffic → landing → lead)
- Launched and optimised paid campaigns
- Executed the entire project independently within one week
- Generated first qualified B2B leads within the first week
- Successfully captured demand during peak COVID period
- Built a working acquisition funnel from scratch in minimal time
- Validated go-to-market approach for rapid product launches
- Speed of execution was critical to capturing market demand
- Clear messaging outperformed complex product explanations
- Simple funnels worked better under time constraints
- Hands-on execution enabled rapid iteration and launch
Analytics Preparation for the "Adult Business" Conference (18+ Industry)
Prepared analytics and market insights for a large-scale SMB conference in the adult (18+) industry for a Yandex SMB conference. The goal was to understand audience behaviour, demand patterns and advertising opportunities.
- Led analytical preparation for the conference case
- Collected and structured data from multiple sources
- Identified key trends and audience segments
- Prepared insights and materials for presentation
- Analysed search demand and user behaviour in the 18+ segment
- Studied advertising traffic and category trends
- Used survey data (Yandex Vzglyad) to understand audience needs
- Structured insights into clear presentation for SMB audience
- Highlighted growth opportunities and advertising metodics
- Delivered analytical foundation for conference presentation
- Provided clear insights into audience behaviour and demand drivers
- Supported industry understanding of advertising opportunities
- Contributed to increased interest and engagement in the category
- Audience behaviour in 18+ differs significantly from standard e-commerce
- Demand is driven by both emotional and situational factors
- Content and positioning play a critical role in conversion
- Data-driven insights are essential for working in sensitive categories
End-to-End Website Launch & SEO-Driven Growth for a B2B Security Systems Business
Built a digital presence from scratch for a small security systems company. Created website, branding and acquisition channels that became the primary driver of business growth.
- Owned the project end-to-end from zero to growth
- Designed website structure, UX and content
- Developed brand identity and visual style
- Set up and managed SEO and paid acquisition
- Built website from scratch (structure, content, UX)
- Created brand identity including visual style and characters
- Developed all marketing content and positioning
- Launched SEO and optimised website for search visibility
- Set up and managed advertising campaigns
- Continuously improved website and acquisition channels
- Achieved Top-10 rankings in search results for key queries
- Generated consistent inbound leads through organic traffic
- Turned the website into the main acquisition channel
- Contributed directly to long-term business growth
- SEO can become a primary growth channel for B2B services
- Strong positioning and content drive long-term demand
- Simple, clear websites outperform overcomplicated solutions
- Early digital foundation has long-term impact on business growth
VR Gaming Club Launch & Customer Acquisition Strategy
Launched a VR gaming club from scratch as part of a fitness ecosystem. Built and iterated a digital acquisition funnel to attract first customers and validate the concept.
- Owned the launch of a new business direction (VR gaming club)
- Built landing pages, positioning and marketing funnel
- Set up and managed paid acquisition campaigns
- Worked hands-on with product, content, UX and rapid testing
- Defined positioning for a new entertainment format (VR + laser tag)
- Built landing pages and user journeys on Tilda
- Created a gamified landing experience with a quest mechanic (win a free session or discount)
- Rapidly tested and iterated multiple landing page hypotheses
- Created marketing content and creatives
- Launched and optimised paid traffic campaigns
- Collected and integrated customer reviews to build social proof
- Successfully launched a new business from scratch
- Generated first customers through digital channels
- Achieved initial sales targets (~120% of plan)
- Built and validated an acquisition funnel for an offline product
- Gamification significantly increased engagement and conversion
- Rapid iteration of landing pages improved performance faster than static optimisation
- Social proof (reviews) played a key role in building trust for a new concept
- Hands-on testing enabled faster discovery of effective acquisition strategies
Building a Nationwide Service Platform & Partner Network for HP® & HPE®
Built a nationwide service platform to scale internal operations into a partner network for HP and Hewlett Packard Enterprise. The platform connected customers with nearby service centers and enabled fast request processing across regions.
- Owned the project end-to-end from concept to rollout
- Designed platform logic, UX and user flows
- Built website and interface (design + implementation)
- Developed brand identity and visual system for the network
- Coordinated launch and scaling of partner service centers
- Transformed internal service operations into a scalable partner network model
- Designed and built a website with service center search and request submission
- Developed system logic for routing and processing customer requests
- Created brand identity and unified visual style for the network
- Designed and implemented UI/UX for both customer and partner interaction
- Supported onboarding of partner service centers across regions
- Built a nationwide network of 100+ partner service centers
- Created a working platform connecting customers and service providers
- Enabled scalable and standardised service operations
- Improved speed and efficiency of request handling
- Platform approach enables faster scaling than internal expansion
- Standardisation is critical for managing distributed partner networks
- UX plays a key role in operational efficiency, not only user experience
- Strong visual identity helps unify distributed service providers
2023
2020
2019
2018
2017
2012
2020
2019
2018
2017
2012
Fundamentals of Project Management, Yandex
Advanced course on Tilda, School of Design Tilda Publishing
Advanced training in the Contextual Advertising program, Netology
Advanced training in the Web Analytics program, Netology
Saint Petersburg State University of Economics — Digital Marketing
Saint Petersburg Polytechnic University (SPbPU) — Technical University
Bachelor’s Degree, Publishing & Editing
Advanced course on Tilda, School of Design Tilda Publishing
Advanced training in the Contextual Advertising program, Netology
Advanced training in the Web Analytics program, Netology
Saint Petersburg State University of Economics — Digital Marketing
Saint Petersburg Polytechnic University (SPbPU) — Technical University
Bachelor’s Degree, Publishing & Editing
HANDS-ON
Yandex Direct, Google Ads, Yandex Metrika, Figma, Google Analytics, Google Tag Manager, Adobe Illustrator, Adobe Photoshop, Tilda, WordPress, Yandex DataLens, Google Data Studio, SQL (basic), HTML (basic)
Yandex Direct, Google Ads, Yandex Metrika, Figma, Google Analytics, Google Tag Manager, Adobe Illustrator, Adobe Photoshop, Tilda, WordPress, Yandex DataLens, Google Data Studio, SQL (basic), HTML (basic)
English — B2
Russian — Native
Serbian/Croatian — B1
Professional Development, Courses
Available for new projects.
Marketing and PROJECT MENEGMENT
Marketing and PROJECT MENEGMENT
